I could talk about this topic ALL DAY LONG – it’s the secret to growing your business almost overnight. Now obviously, there’s no magic fairy dust or actual overnight successes, but certain things really do work. I’ve seen it over and over – doing this ONE thing will catapult your business, your positioning, and your reach.

The secret is this: specialize. 

When you become known for one thing, it’s so much easier for your customers to understand exactly how you help them. I say it all the time and the stats are there to prove it, “A confused mind never buys.”. When you specialize in one thing, your customers get it, they’re willing to pay more for it, and they become raving fans who send more people your way.

Watch now to learn more about how to find your specialized niche, what gets in the way, and why it’s worth the effort.

I would love to hear from you! Please take a moment and share with me what niche you specialize in. Was it easy for you to figure it out or are you still trying to nail it down?

If you need help finding your niche, my team is here to help. Send us a message via a comment here, by email, or on Facebook. We’ll schedule a free consultation to learn more about where you are and how to get you to where you want to go. 

You’ve got this!

Keri

P.S. Have you joined my private Facebook group, Ignite Your IT Factor? We have been chatting a ton about my Video Mastery event on October 24th & 25th. I’d love to see you there.