Different Channel, Different Audience: How to Repurpose Content

Are you a content creator? Does the thought of having to create new content from scratch all year round scare you? Don’t worry, you don’t actually have to create new content every single time you post. Repurposing content is a great way to give yourself a break while getting valuable content in front of your audience. Tune in to learn more about content repurposing!

For more inspiration check out this week’s episode here.

Prefer to listen?! Don’t worry, the IL podcast is right here.


  • [01:40] The strategy Keri uses to repurpose her content.
  • [02:32] Different ways to repurpose content.
  • [02:58] How to not get overwhelmed with content creation.
  • [03:15] Why stories are the perfect way to repurpose content.


  • Make sure you have something of value to share with your audience.
  • Different channel, different  day, different audience.
  • The content in your feed and the content in your stories can be very different.
  • Content from your vault or from six plus months ago is ready to be repurposed.

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Keri Murphy

This international speaker, media maven, and business mentor is a true trailblazer, with over 25 years of expertise and 3 decades of on-camera experience.

Here’s the secret sauce—she brings a unique and effective philosophy to the table. With her “IT” Factor method, she’ll unleash the superstar within you, ensuring you shine like a supernova on & off screen.