Stacy Tuschl’s story begins in the backyard of her parent’s house, as a 17-year-old dance team captain. What started as a solution to practice location, became the beginning of what would become a 20-year seven-figure thriving performing arts academy.
Stacy was able to start that business after establishing just one connection with one person, which led her to an entire network of people. Sometimes business is all about relationships, and working hard for the one client can really springboard your career.
After having a successful business for over a decade, Stacy was often approached by local businesses asking how she was able to run such a thriving operation! That’s when she created the Foot Traffic Formula, to help businesses get more customers in their door, more profit in their pockets, and more happiness in their homes.
In this week’s podcast, Stacy shares with us the business principles that made her business into what it is today and how to take those principles and adapt them into an online space.
In This Episode You’ll Also Learn:
- [02:40] How Stacy started her business after graduating high school
- [04:34] The start of becoming a business consultant
- [05:20] Building a business before social media, relying on word-of-mouth and referrals from clients
- [08:26] The importance of networking and talking about your business with people
- [10:03] Using the same brick and mortar business principles in an online business space
- [13:00] Stacy’s success with a “rinse and repeat” business model
- [18:06] Transitioning her business to online in 2020
- [21:00] Using video to connect and the importance of authentic videos to other business owners and entrepreneurs
- [23:09] Business principles Stacy lives by
- [26:18] Importance of audits for your business
- [35:35] Stacy’s book, The Implementation Code
Here are a few of my favorite takeaways:
- Through trial and error, Stacy discovered that you don’t always have to have these big launches that pull in a lot of money at one time. Sometimes it’s that repeat customer with a membership that keeps coming back each month that helps you be successful.
- Knowing your ideal client is key and making sure that you are offering something that they see to be valuable. Messaging will be key to making that clear to these clients and making sure they know how your business can help them.
- You should experiment with what you offer to your ideal clients and take note of what attracts them. Was it a free offer? Or a low price of something with a lot of value to them? This will help build credibility with you and keep your customers coming back and investing even more with you.
- FB: https://www.facebook.com/stacytuschl
- INSTAGRAM: https://www.instagram.com/stacytuschl/?hl=en
- LINKEDIN: https://www.linkedin.com/in/stacytuschl/
- PINTEREST: https://www.pinterest.com/stacytuschl/_created/
- TWITTER: https://twitter.com/StacyTuschl?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
- PODCAST: https://stacytuschl.com/podcast/
About Stacy Tuschi:
Stacy Tuschl started her own business at the age of 18 in her parents’ backyard and turned that company into a multi-million dollar business she still runs today. Stacy is a bestselling author, and founder of the Foot Traffic Formula – helping small businesses around the world get more customers in the door. The Foot Traffic Podcast now has over 1 million downloads and is frequently on the top 30 of all marketing on iTunes where she’s interviewed guests like Suze Orman. Stacy was named the 2019 Wisconsin Small Business Person of the Year by the United States Small Business Administration.
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