Let’s be honest, we all have that voice in our head…it gets louder when we are scrolling through Instagram/Facebook watching someone else do something we aspire to. The voice that says things like…
“I’ll never look like that on camera.”
“She’s so pretty.”
“She’s so successful, what’s wrong with me?”
We’ve ALL heard this voice once or twice but as an entrepreneur with a powerful message, you MUST put that self-doubt and comparison critic aside.
Those thoughts don’t serve you and even more importantly, it’s possible to admire what someone else has achieved without doubting your own self worth. No one can deliver or say your message the way YOU can.
Using video to grow your business is incredibly powerful, it lets people see who you are and what’s possible for themselves. There’s a reason that after watching interviews and movies you feel like you “know” that person. Video creates a sense of intimacy you can’t get anywhere else. How powerful would it be if you were that “celebrity” within your niche that fans got to know?
Apparently, 1.8 million words is the value of one minute of video, according to Dr. James McQuivey of Forrester Research. Do you have the time and energy to write 1.8 million words? I sure don’t! That’s the equivalent of 3,600 typical web pages. If you write an average of one web page an hour, it would take you 150 days of writing to achieve the impact of one minute of video.
Shocking right?! 😳
With everything going on in the world, you have a chance to inspire others. You can sit back in self-doubt or claim your unique genius. Your message needs to be shared and heard now more than ever!
Step one to getting on-camera is to stop doubting yourself.
Step two is actually doing it.
Which is why I created this checklist of what you need to be ready to hit record.
My team and I have done the research for you and have found the best products to get your message out there with striking quality.