Less Stress For the Holidays with Hugimals | Marina Khidekel

Who doesn’t need a hug?! If you haven’t held a Hugimal, it might just be the quickest (and cutest) way to destress. Imagine hugging the softest stuffed animal combined with a soft weighted blanket. It will melt away stress and give you a hug anytime, anywhere.

In this episode, the founder of Hugimals World, Marina Khidekel, told me this…

“I originally wanted to license my idea, because I never thought I could be a founder”

Today, Marina has been named one of 20 solo founders to watch by Morning Brew

Since the founding of Hugimals World in only Summer 2022, the company has won awards including TIME magazine’s Best Inventions, Good Housekeeping’s Best Toy Awards, and Glamour’s Best Woman-Owned Brands. The company has been recommended in Goop, TODAY, WSJ, Oprah Daily, Travel & Leisure, Forbes, Elle, Esquire, and many more.

So how did Marina take the idea and turn it into the well-known brand that Hugimals World is today?

In the interview, Mariana gives insight on how you can replicate the process, how Marina switched from her day job to becoming a business owner, the ups and downs of entrepreneurship, and how Hugimals World came to be so successful. 

She even tells me that she is “customer-obsessed” and why you should be too. It’s such a great tip that you should be applying to your business!

Give it a watch and don’t forget to leave a comment letting me know what you think! I’d love to hear what Aha’s and takeaways you gained from Marina’s genius. 

Prefer to listen? Check out the Podcast 🎧

Oh and did I mention we are giving away a FREE HUGIMAL

Every other week, it’s more than just a showcase of amazing female-led brands and their incredible products that INSPIRE us – it’s your chance to win them! 

Watch the episode, enter our giveaway, and you just might be the lucky one to take home this week’s featured product. So go ahead and enter to win. Who knows? You could be our next winner! 

Get the IL special discount code here and enter to win





From Start Up to Success

Behind The Brand

Candid Interviews

Inspired Conversations

Real Talk

Keeping it Real (with Keri)

How To

Using Video to Grow Your Brand

Meet your host

Keri Murphy

This international speaker, media maven, and business mentor is a true trailblazer, with over 25 years of expertise and 3 decades of on-camera experience.

Here’s the secret sauce—she brings a unique and effective philosophy to the table. With her “IT” Factor method, she’ll unleash the superstar within you, ensuring you shine like a supernova on & off screen.