The Hidden Cost of Doing Business on your Facebook Personal Page

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Should you have a Facebook business page and a personal page? First, we need to chat about the differences. A personal page is where you connect with friends and family members. This profile will be used to put family photos, life updates, and silly memes. Most likely, you get more engagement on your personal page. So, you’ll often post business updates on this page. Occasionally, it’s good to mix business and pleasure. However, is that the case for your social media?

Well, I’m here to tell you that it is NOT okay to mix business with pleasure when it comes to your Facebook page. To answer the question I get most often – yes, you need both a Facebook business page and a personal page. When you keep separate business and personal pages, it will help you show up as an authority and a legit business. Yes, building a business Facebook page takes time and effort. However, it will be worth it in the long-run. Tune in as I give tips on how you can leverage your Facebook business page, find your ideal clients, and build the brand of your dreams.

Listen to the podcast here:

In This Episode You’ll Also Learn:

  • [01:00] The differences between a Facebook business page and a personal page.  
  • [02:15] Why you should stop mixing business and pleasure when it comes to social media.  
  • [03:50] Data matters! You’ll want a Facebook business page to target your ideal client down to their zip code.

The secret to getting noticed despite all the noise in the marketplace is positioning yourself as the “go-to” expert in your industry. When you are positioned properly, people notice you and will naturally want to work with you. They will seek you out.

In this ILTV episode I share a few simple strategies, you can use to position yourself as the go-to expert in your industry.

Imagine what it would feel like to attract business to you, instead of constantly hustling to find your next client, you can turn yourself into a client magnet and let them find you. 

Watch this week’s ILTV episode and learn my simple strategies: 

Here are a few of my favorite takeaways:

  • You want to show up as an authority in your industry – that’s why it’s critical to keep separate business and personal social media pages. 
  • You have to be committed to building a Facebook business page by providing your clients with consistent and useful content. 
  • When posting on Facebook, use the 80/20 rule. 80% of the time, you are posting great content, and 20% of the time you, are asking people to work with you. 
  • Go get your business handle on all social media pages as soon as you can!

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Our blog features a series of interviews with some of the most visible and inspiring people world wide (ILTV) PLUS inspiration, business tips, and advice from Keri.