Most people will do whatever they can to avoid being vulnerable, especially in their business. I get it. Showing up in a way you aren’t used to feels uncomfortable and scary. We tend to avoid being vulnerable because we think it makes us look weak or that we lack authority.

What is Vulnerability?

Vulnerability is different than transparency. We can be transparent about our business in many ways these days, thanks to Google Reviews, apps, and quizzes. But vulnerability is showing up in a way that people can emotionally connect with us.

In this week’s video, I talk about what transparency and vulnerability are, how practicing these things helps us connect with our customers and clients, and what to consider when you’re thinking about sharing something scary.

Benefits To Being Vulnerable In Business

In case you’re thinking, “I can’t do it” or “It won’t make a difference,” consider this:

🌟 94% of customers are more loyal to businesses and brands that offer complete openness

🌟 89% of people say they give vulnerable and transparent companies a second chance after a bad experience

🌟 Women are emotional buyers and women make 90% of the purchase decisions around the world.

Being vulnerable matters, so check out this video on how to do it.