In this week’s episode, I’m chatting with Orly Shani, entrepreneur and founder of Rock Knot, about the real, unfiltered side of building a business and personal brand. Orly shares why embracing imperfection and vulnerability is key to connecting with your audience and growing your business authentically. We dive into how showing up as your true self—flaws and all—helps build trust and loyalty, and how navigating the pressures of social media and entrepreneurship can feel overwhelming. Orly’s practical advice and inspiring journey will remind you that it’s okay to be real, to pivot, and to trust yourself as you grow. Don’t miss this one—hit play and get ready to embrace the messy middle of entrepreneurship!