Going viral is exciting, but it’s more important than anything else to be reaching the right people with your videos. Social media is a great way to find your right-fit client, but it can make it difficult to recognize how many people we’re serving. Remember, 25 people is enough to fill a classroom! Are you ready to replace vanity metrics with sanity metrics?
WATCH THIS WEEK'S EPISODE NOW ⬇️
IN THIS EPISODE
[00:28] You only need to reach one person at a time
- [00:49] 500 views would fill an auditorium
- [01:08] How Keri reacts to getting less views than she’d like
- [01:37] What happens when you focus on reaching one
- [02:00] The key to getting your audience excited about what you’re talking about
KEY TAKEAWAYS
- Speaking to one to reach many
- Replacing vanity metrics with sanity metrics
- It’s more important that your videos reach the right audience than that they reach a large audience
