It may come as no surprise, but if you want to become a leader in your industry then your online brand matters. And spoiler alert, it involves more than your logo.

What’s a brand (really)?

A brand is the unique combination of visual components and voice. When those two things work together online, when you create an experience that makes your ideal client FEEL connected to what you’re offering, you have a brand.

When people land on your website, they should not only understand who you serve and what you do, they should get a feel for who you are and what kind of experience you give your customers.

Tip: If your brand doesn’t make someone feel something, it’s hard to get them to take action.

One of the ways you can do this is by collaborating with our Brand Director and Designer, Chelsey Marie. Chelsey’s gift is making these things come to life. She understands how to create a brand that reflects YOU, converting more browsers into buyers.

A Case Study on Rebranding

This was one of the most important factors to our client Patricia Muesse’s re-brand.

As a certified hypnotherapist, her 25 years in business development have come full circle. After serving as Executive Director for a nonprofit that assists disabled children, her passion for healthy development inspired this new chapter in life to heal the child in all of us.

Through intuitive coaching and hypnosis, she awakens your subconscious to discover the root of what’s holding you back. This process addresses the core issue, not the symptom, to create a lasting transformation – from the inside out.

Patricia’s work is deeply transformational, but her website gave no indication of that. You couldn’t get a sense for who she really was and it was costing her (and visitors who needed her) big time.  

Chelsey quickly saw what was missing. They decided to make the site more strategic and focused on the amazing client experience she gave, while showcasing her personality.  

As you take a look at her before and after below, ask yourself, “What is the #1 emotion I want to evoke when people land on my website?

BEFORE

AFTER

Pretty fun to see the level of transformation, right? We’re excited too.

Curious about creating transformation in your business?

Learn how our team can support you in becoming an industry icon by filling out this short form. This helps us get to know you better, then we can schedule an Ignite Your Brand phone call!

I’d love to hear what you think! Let us know in the comments below and give this amazing woman some love.

Until next time,

Dream it. Live it. BE it!

P.S. Have you discovered your It Factor? Join us for our upcoming 2-day event.