Launching a product is no easy task, and coming up with a marketing plan to get it in the hands of the consumers might be the most challenging piece of the puzzle. As entrepreneurs, we all know the feeling of trying to cut through the online noise between curating social media posts, spending advertising dollars and of course, getting more visible. 😉
That’s exactly what Carrie Sporer, co founder of SWAIR Hair Care has been tasked with, and has completed successfully since launching.
Now featured in Vogue, USA Today, Marie Claire, Glamour and many more, Carrie shares her story of how she left her 9 to 5, and co-founded the game-changing line of hair products that take women from sweaty to ready in 5 minutes.
Carrie gets real on the importance of “paying to play” with advertising strategy, how to break down big problems (like finding investors) and how she has conquered imposter syndrome of running a beauty line, despite beauty and chemistry experience being absent from her resume.
Prefer to listen? Check out the Podcast 🎧
Oh and did I mention we are giving away a FREE SWAIR Showerless Shampoo and SweatShield Leave-In Conditioning Spray?
Every other week, it’s more than just a showcase of amazing female-led brands and their incredible products that INSPIRE us – it’s your chance to win them!
Watch the episode, enter our giveaway, and you just might be the lucky one to take home this week’s featured product. So go ahead and enter to win. Who knows? You could be our next winner!
Get the IL special discount code here and enter to win
I absolutely love sharing my favorite finds from partners and brands that I truly adore. Some of the links you’ll find here are my affiliate, partner, or refer-a-friend links. If you purchase them, I might get a commission, but here’s the best part – you’ll usually get a sweet discount!
