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How to Dig In and Niche Down

Are you a multi-passionate person with so many things you’re good at and so many people you could help with your talents? When it comes to niching down, you don’t have to isolate any part of you to build a business. But you do need to be clear in what you offer. In this episode, let’s talk about the ways to inspire others with your own inspiration.

Are you an entrepreneur who knows you need to niche down, but you’re having trouble because you are SO multi-passionate!?

On this week’s ILTV episode, I give you insight on how to bring ALL of you to the table, but find the ONE thing that lights you up from within to niche down your business.

Once you finally find that one thing that you can really put all of yourself into, your business will be more focused, and so will your bank account.

For more inspiration listen to this week’s episode here.

In This Episode:

  • [01:02] How Keri got into the life coaching business.
  • [02:03] Does who you are matter more than what you do?
  • [02:27] Why Marie Forleo is a good example of an entrepreneur who incorporated multiple talents into one brand?
  • [03:22] Here’s why we might find the answer to what we’re good at in our childhood days.
  • [05:36] The more talents you bring into your business, the quicker it will grow.
  • [06:00] The importance of testing and trying.

Key Takeaways:

  • While the riches are in the niches, it’s important to explore all the things you’re good at before you specialize.
  • You don’t have to isolate any of your talents when you’re building your business. Instead, you need to be clear in what you offer.
  • The answer to who we are as adults may lie in our childhoods.
  • Only by testing and trying different options are we able to find our true passions and talents.

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Meet your host

Keri Murphy

This international speaker, media maven, and business mentor is a true trailblazer, with over 25 years of expertise and 3 decades of on-camera experience.

Here’s the secret sauce—she brings a unique and effective philosophy to the table. With her “IT” Factor method, she’ll unleash the superstar within you, ensuring you shine like a supernova on & off screen.