Did you know that Apple has rebranded three different times? Even Inspired Living has gone through several of our own rebrands over the years. But rebranding is expensive so it needs to be done intentionally and strategically. This week on ILTV, I broke down everything that you need to think about when planning a rebrand. It’s not just throwing spaghetti at the wall, there are real techniques for how to plan a rebrand in the most effective way possible.
WATCH THIS WEEK’S EPISODE NOW ⬇️
IN THIS EPISODE
- [00:44] Your brand represents who you are, who your serving, and how you serve them
- [01:01] How often we rebrand at inspired living
- [01:44] Your brand represents your story, so if that’s changed, it might be time to rebrand
- [02:00] Rebranding can help to reach and convert your right-fit client
- [02:16] Things that happen that call for a rebrand
- [02:30] Make sure your image is up-to-date
- [03:15] You need to update copy and images on a regular basis
KEY TAKEAWAYS
- Rebranding is expensive and needs to be done strategically
- What a brand is and isn’t
- Who you are, who you’re serving, and how you serve them
- You should be taking new pictures every year
- Images and copy on your website should be updated regularly
RELEVANT LINKS
- Brand Strategy Call: http://Inspiredliving.tv/strategycall
