Shawn Neff’s Brand Transformation

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At Inspired Living we’re passionate about building influential brands- brands that make you FEEL empowered and motivate you to create positive change in your life. To me, that’s what “inspired living” is all about.

You may remember Shawn Neff from her recent Spotlight Interview… (which if you haven’t watched yet, you’re missing out!) We recently launched her new brand and website…WOW! It’s quite a change. I’ve said it before but nothing makes me happier than helping entrepreneurs become the icons in their industry. If your brand is not in alignment with who you are then it will lack the authority, positioning and clear message that’s needed to convert prospects to excited leads.

When Shawn enrolled into our Luminary Leadership program program the first thing we did was define her message, refine her offerings and create a brilliant brand that truly represents WHO she is and what she does in the world.

As a luminary leader or one of our coaching clients, one of the first things we do is define your brand message and website strategy. Most people have this all wrong! One of the possibilities is working with our brand and website designer, Chelsey Marie to make it come to life. After all, why use video and drive them to a website that doesn’t represent who you are or get your client’s to convert? It kills me to see so many sites that do NOTHING for their business.

So without further adieu meet Shawn Neff… serial entrepreneur expert and coach. Her sweet spot is helping entrepreneurs grow a 7-figure net worth while feeling balanced in life and business.

For Shawn’s transformation we focused on how to showcase her personality and clarify her new message so it stands out among all the other strategists and leadership coaches in the world.

There were a few major things we wanted to change during her rebrand…

SIMPLIFY and STREAMLINE. The homepage of her site was extremely long and required to scroll through a lot of copy.
CLEAR calls to action. Her site was focused on one of her offerings instead of her business, she needed stronger calls to action throughout the site that pulled the people looking at her site in further.
Prioritize the FREE offer. The free offer was all the way at the bottom instead of being prioritized at the top to generate leads.
Position her personality. The site only reflected one side of her instead of all facets of her personality and lifestyle. During her rebrand we wanted to showcase her and truly help anyone who lands on her site know who she is and how she can help them.

THIS IS WHAT IT LOOKED LIKE AFTER HER BRAND TRANSFORMATION

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SCROLL DOWN TO SEE THE BEFORE

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Want to see her new website? Click here.

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Pretty fun to see the level of transformation, right? We are excited too. If you are curious about the transformation we could create in your business and how our team can support you in becoming an industry icon then fill out this short form so, we can get to know you better and schedule a Ignite Your Brand call.

I’d love to hear what you think so in the comments below give this amazing woman some love.